+ I would like to start by saying that this photo was not photoshopped! It was composed and created in camera, and dramatically lit with a large Profoto strobe held down by three people in the middle of a windstorm!
Our subject, the president of Canada Cartage, was NOT composited during post-production. The drama of the photo comes from the bright blue sky and the balance between natural light and my battery powered mobile strobe. Our very patient driver positioned the rig just so, then we had about 10 minutes to capture this shot while the sun came and went.
If you drive in Ontario, you've likely seen Canada Cartage rigs rolling by. Founded in 1914, it's Canada's largest provider of outsourced fleet solutions, providing dedicated fleet outsourcing, managed transportation, warehousing and fulfillment solutions, and home delivery. Canada Cartage also provides a complete range of supply chain and logistics services including integrated managed transportation and fulfillment solutions.